Privacy policy

LINKS & CO (PTY) LTD

PRIVACY POLICY

Effective Date: 14 September 2026
Last Updated: 14 September 2026

1. INTRODUCTION

Links & Co (Pty) Ltd ("Links & Co", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Links & Co collects, uses, stores, processes and protects personal information when you:

  • visit or use our website;

  • create an account;

  • purchase products from our online store;

  • communicate with us;

  • subscribe to marketing communications;

  • submit an enquiry or customer-service request; or

  • interact with Links & Co through social media or other digital channels.

Links & Co currently operates as an online retail and e-commerce reseller. Products are sold directly by Links & Co and may be sourced from suppliers, distributors, manufacturers and other approved product providers.

This Privacy Policy is intended to comply with applicable South African privacy and electronic-commerce legislation, including the Protection of Personal Information Act 4 of 2013 ("POPIA"), the Electronic Communications and Transactions Act 25 of 2002 ("ECTA"), and other applicable legislation.

Nothing in this Privacy Policy is intended to limit or exclude any right available to a data subject or consumer that cannot lawfully be limited or excluded.

2. WHO WE ARE

Legal Name: Links & Co (Pty) Ltd
Registration Number: 2026/535226/07
Business Address: 52 Otello Crescent, Eastridge, Mitchells Plain, 7785, Cape Town, Western Cape, South Africa
Email: linksandco@outlook.com
Contact Number: +27 62 007 4403

For purposes of POPIA, Links & Co may act as the responsible party in relation to personal information that we collect and process in connection with our business.

Where third-party service providers process personal information on our behalf, they may act as operators or service providers in accordance with applicable law.

3. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with Links & Co, we may collect the following categories of personal information.

3.1 Customer Information

This may include:

  • full name and surname;

  • email address;

  • telephone or mobile number;

  • delivery address;

  • billing address;

  • postal address;

  • account login information;

  • order history; and

  • customer-service communications.

3.2 Transaction Information

This may include:

  • products purchased;

  • order numbers;

  • order dates;

  • prices and discounts;

  • delivery information;

  • payment status;

  • refund and return information; and

  • transaction references.

Links & Co does not ordinarily store your complete bank-card number, CVV or other sensitive card authentication information. Payments may be processed by third-party payment service providers such as payment gateways.

3.3 Technical Information

When you visit our website, certain technical information may be collected automatically, including:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • website activity;

  • pages viewed;

  • approximate location derived from technical information;

  • referring website; and

  • cookies and similar technologies.

3.4 Communication Information

If you contact Links & Co, we may retain information contained in:

  • emails;

  • WhatsApp or other customer-service communications;

  • website enquiries;

  • social-media messages;

  • complaints;

  • return and refund requests; and

  • other correspondence.

4. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

  • directly from you when you place an order;

  • when you create an account;

  • when you complete an online form;

  • when you contact customer support;

  • when you subscribe to marketing communications;

  • when you interact with our website;

  • through cookies and similar technologies;

  • through payment providers;

  • through courier and delivery providers; or

  • from other lawful sources.

Where reasonably practicable, Links & Co will generally collect personal information directly from you.

5. WHY WE COLLECT AND USE YOUR PERSONAL INFORMATION

We process personal information for lawful and legitimate business purposes, including the following.

5.1 Processing Orders

We may use your information to:

  • process purchases;

  • confirm orders;

  • process or facilitate payments;

  • arrange fulfilment;

  • arrange delivery;

  • provide order updates;

  • process returns and refunds; and

  • provide customer support.

5.2 Operating Our Business

We may use personal information to:

  • maintain customer records;

  • operate and maintain our website;

  • administer customer accounts;

  • communicate with suppliers and fulfilment partners;

  • prevent fraud;

  • resolve disputes;

  • maintain business and transaction records;

  • comply with legal obligations; and

  • improve our products, services and customer experience.

5.3 Communication With You

We may contact you regarding:

  • orders;

  • payments;

  • deliveries;

  • returns;

  • refunds;

  • account matters;

  • customer-service matters;

  • important changes to our services; and

  • other transactional or administrative matters.

5.4 Marketing

Where permitted by applicable law, we may use your personal information to send communications regarding:

  • new products;

  • promotions;

  • special offers;

  • discounts;

  • Links & Co services; and

  • other relevant marketing communications.

You may unsubscribe from marketing communications at any time.

6. LAWFUL BASIS FOR PROCESSING

Links & Co will process personal information only where permitted by POPIA and other applicable law.

Depending on the circumstances, processing may be based on:

  • your consent;

  • the performance of a contract with you;

  • taking steps at your request before entering into a contract;

  • compliance with a legal obligation;

  • protecting a legitimate interest; or

  • another lawful basis recognised under applicable law.

Where consent is required, you may withdraw your consent, subject to applicable legal and contractual limitations.

Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal.

7. INFORMATION SHARED WITH SUPPLIERS

Links & Co may source products from suppliers, distributors, manufacturers and other approved product providers.

Where a supplier or fulfilment partner needs certain customer information to fulfil an order, Links & Co may share information reasonably necessary for that purpose.

This may include:

  • customer name;

  • delivery address;

  • telephone number;

  • email address;

  • order details; and

  • information necessary to fulfil the order or process a return.

Suppliers and fulfilment partners are expected to use customer information only for legitimate purposes connected with providing the relevant service and to comply with applicable privacy and data-protection requirements.

Links & Co will take reasonable steps to limit information shared to what is necessary for the relevant purpose.

8. DELIVERY AND LOGISTICS PROVIDERS

To fulfil and deliver your order, Links & Co may provide relevant information to:

  • courier companies;

  • delivery partners;

  • logistics providers;

  • freight-forwarding providers; and

  • other service providers involved in order fulfilment.

The information shared will be limited to what is reasonably necessary to provide the relevant service.

9. PAYMENT SERVICE PROVIDERS

Payments made through the Links & Co website may be processed by third-party payment gateways or financial service providers.

Depending on the payment method selected, certain information may be provided directly to the relevant payment provider.

These providers may process personal and transaction information in accordance with their own privacy policies and applicable financial and data-protection laws.

Links & Co does not ordinarily store complete payment-card details.

10. THIRD-PARTY SERVICE PROVIDERS

Links & Co may use third-party service providers to assist with:

  • website hosting;

  • e-commerce functionality;

  • payment processing;

  • accounting;

  • marketing;

  • email communications;

  • analytics;

  • customer support;

  • order fulfilment;

  • delivery;

  • fraud prevention; and

  • information technology.

Where these providers process personal information on behalf of Links & Co, we will take reasonable steps to ensure that appropriate confidentiality and security measures are in place.

11. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

Some of our technology, e-commerce, payment, hosting, analytics or other service providers may process personal information outside South Africa.

Where personal information is transferred outside South Africa, Links & Co will take reasonable steps to ensure that the transfer complies with POPIA and other applicable law.

Depending on the circumstances, this may include ensuring that:

  • the recipient country provides an adequate level of protection;

  • the recipient is subject to appropriate safeguards;

  • the transfer is necessary for the performance of a contract;

  • you have consented where legally required; or

  • another lawful basis for the transfer applies.

12. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies.

Cookies may help us:

  • remember website preferences;

  • maintain shopping-cart functionality;

  • understand website usage;

  • improve website performance;

  • analyse website traffic;

  • provide relevant content; and

  • support marketing activities.

You may adjust your browser settings to refuse or restrict cookies.

Disabling certain cookies may affect website functionality or prevent certain features from operating correctly.

Where required by law, Links & Co will obtain appropriate consent before placing or using certain cookies.

13. MARKETING COMMUNICATIONS

Links & Co may send promotional communications where permitted by applicable law.

You may unsubscribe from marketing emails by using the unsubscribe option included in the relevant communication.

You may also contact Links & Co to request that promotional communications be stopped.

Opting out of marketing communications does not prevent Links & Co from sending essential transactional or administrative communications relating to:

  • orders;

  • payments;

  • deliveries;

  • returns;

  • refunds; or

  • your account.

14. DIRECT MARKETING

Links & Co will comply with applicable POPIA requirements relating to direct marketing.

Where consent is required, Links & Co will obtain the appropriate consent before sending electronic direct marketing.

Where applicable, we will provide an appropriate opportunity to opt out of future marketing communications.

Links & Co will not sell or rent customer personal information to third parties for their independent marketing purposes.

15. DATA SECURITY

Links & Co takes reasonable technical and organisational measures to protect personal information against:

  • loss;

  • damage;

  • unauthorised access;

  • unauthorised disclosure;

  • misuse;

  • alteration; and

  • destruction.

Security measures may include:

  • access controls;

  • password protection;

  • secure systems;

  • restricted access;

  • appropriate service-provider controls; and

  • other reasonable security measures appropriate to the circumstances.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

16. DATA BREACHES

If Links & Co experiences a security compromise involving personal information, we will take reasonable steps to investigate and contain the incident.

Where required by POPIA, Links & Co will notify the Information Regulator and affected data subjects of a security compromise in accordance with applicable legal requirements.

17. RETENTION OF PERSONAL INFORMATION

Links & Co will retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required by applicable law.

We may retain certain information for longer periods where necessary to:

  • comply with tax or accounting requirements;

  • comply with consumer-protection legislation;

  • maintain transaction records;

  • resolve disputes;

  • enforce agreements;

  • prevent fraud; or

  • comply with other legal obligations.

When personal information is no longer required, Links & Co will take reasonable steps to securely delete, destroy or anonymise it where appropriate.

18. YOUR RIGHTS UNDER POPIA

Subject to applicable legal limitations, you may have the right to:

  • request access to your personal information;

  • request correction of inaccurate or incomplete information;

  • request deletion of personal information where legally permissible;

  • object to certain processing;

  • object to direct marketing;

  • withdraw consent where processing is based on consent;

  • request information about how your personal information is processed; and

  • lodge a complaint regarding the processing of your personal information.

Links & Co may need to verify your identity before processing certain requests.

19. ACCESS TO PERSONAL INFORMATION

You may request access to personal information that Links & Co holds about you.

Requests should be submitted using the contact details provided in this Privacy Policy.

Links & Co may require a written request and reasonable proof of identity.

Requests will be handled in accordance with POPIA and applicable access-to-information procedures.

In certain circumstances, access may be refused where permitted or required by law.

20. CORRECTION OF PERSONAL INFORMATION

If you believe that personal information held by Links & Co is inaccurate, incomplete, outdated or misleading, please contact us.

We will take reasonable steps to correct or update the information where appropriate.

21. CHILDREN'S PERSONAL INFORMATION

Our website is not intended to encourage children to provide personal information without the involvement or consent of a parent or lawful guardian.

Where Links & Co becomes aware that personal information relating to a child has been collected or processed unlawfully, we will take appropriate steps in accordance with POPIA.

22. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, social-media platforms, payment providers or other services.

Links & Co is not responsible for the privacy practices, security or content of third-party websites.

Customers should review the applicable privacy policies of third parties before providing them with personal information.

23. SOCIAL MEDIA

Links & Co may operate social-media pages and profiles.

Information shared publicly on social-media platforms may be visible to other users and may be processed according to the relevant platform's privacy policy.

Customers are encouraged not to publicly post sensitive personal information.

24. FRAUD PREVENTION

Links & Co may process personal information to identify, investigate and prevent:

  • fraudulent transactions;

  • payment fraud;

  • identity theft;

  • account abuse;

  • fraudulent refund claims;

  • suspicious orders; and

  • other unlawful activity.

Where legally permitted or required, information may be shared with payment providers, service providers, law-enforcement agencies or other relevant parties for fraud-prevention and security purposes.

25. CUSTOMER REVIEWS AND USER-GENERATED CONTENT

If you voluntarily submit a product review, testimonial, photograph or other content to Links & Co, we may publish or use that content for legitimate business and marketing purposes, subject to applicable law and any required consent.

Customers should avoid including unnecessary personal information in publicly submitted content.

26. CHANGES TO THIS PRIVACY POLICY

Links & Co may update this Privacy Policy from time to time.

Changes may be made to reflect:

  • changes to our business;

  • changes to our website;

  • new products or services;

  • changes to technology;

  • changes to third-party service providers; or

  • changes to applicable legislation.

The latest version will be published on the Links & Co website together with the applicable effective and updated dates.

Any changes will not retrospectively remove a privacy right that has already accrued under applicable law.

27. PRIVACY CONTACT

For privacy-related questions, requests or complaints, please contact:

Links & Co (Pty) Ltd
Email: linksandco@outlook.com
Contact Number: +27 62 007 4403
Business Address: 52 Otello Crescent, Eastridge, Mitchells Plain, 7785, Cape Town, Western Cape, South Africa

Please include "POPIA Privacy Request" in the subject line where appropriate.

28. COMPLAINTS TO THE INFORMATION REGULATOR

If you believe that your personal information has been processed unlawfully and you are unable to resolve the matter directly with Links & Co, you may lodge a complaint with the South African Information Regulator.

Information Regulator of South Africa
Website: www.inforegulator.org.za

The Information Regulator is responsible for monitoring and enforcing compliance with POPIA and the Promotion of Access to Information Act.

29. RELATED LINKS & CO POLICIES

This Privacy Policy should be read together with the Links & Co:

  • Terms & Conditions;

  • Refund, Returns & Cancellation Policy;

  • Shipping and Delivery Policy; and

  • Cookie Policy, where applicable.

Nothing in this Privacy Policy limits any right or protection available to a data subject under POPIA or other applicable South African law.

© Links & Co (Pty) Ltd. All rights reserved.